"Roger Gomoll helped us be clear, concise, and listener-focused with our on-air drive messaging. As a result, we raised as much as we ever have before in a lot fewer days." - Jeff Ramirez, VP for Radio, KERA/Dallas TX
Drive Strategy and Planning, Production, and Coaching
Roger's expertise, insight, patience, and good humor allow him to quickly integrate into your station’s fundraising team. His on- or off-site consulting is tailored to your station's needs. Advance planning can include: drive strategy and goal setting, break planning, effective use of premiums and matching challenges, script writing, and coaching scriptwriters and on-air talent. During your drive, Roger does excellent work as producer, coach, and a fresh on-air voice.
Roger Gomoll's Message/Method/Accelerator Approach
Un-engaged pitching is like a TV commercial. If it sounds like a commercial, people treat it like a commercial. They disengage until the good stuff comes back on. Great broadcasters understand that the listeners who are the most engaged in what is on the air are the listeners most likely to contribute. Coaching of on-air talent should encourage them to speak to those engaged listeners by demonstrating that they're just as engaged in presenting the programming.
Message is about what is said during the drive.
This is where the General Manager and Development Director choose what messages effectively communicate the mission and values of the station.
Method is about how these points are
communicated in each individual break during the drive. It's formatics. This is where the skills of your on-air talent are especially valuable
to seamlessly fold in all the elements of a good break - transitions,
time/temp, intros, forward promotes, and of course, the pledge messages.
Accelerators is Roger's term for those elements that add incentive, excitement and fun to pledge drives. Used well, accelerators can keep your listeners tuned in and interested. Accelerators are not reasons for your listeners to support your station; they are incentives to give now or at a higher level.
"Roger Gomoll understands the tumultuous nature of pledge drives from the
planning stages all the way through to the thank you letters. He can
answer any question you have. But Roger was more than just a consultant.
During the drive he became a dedicated and integral member of our
fundraising team. His advice played a key role in the success of our
first three-day drive. We couldn't have done it without Roger and the
PledgeDriver team!" - Jacob Breeden, Director of Membership, High Plains Public Radio
"Working with Roger Gomoll on our pledge drive was a very rewarding experience. Roger is a great coach; his analysis gave encouragement to our on-air staff, and also helped us in the areas where we needed improvement. Our pledge drives have become more focused, and we're doing a much better job of telling our story, thanks to Roger." - Michele Jansen, Station Manager, KBEM/Minneapolis MN
OnAirFundraising can provide custom-written scripts - whether you use PledgeDriver or not - that focus on how your station serves your community.
OnAirFundraising and PledgeDriver can help you MAKE EVERY WORD COUNT.