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Based on the concept that planning the words and sounds of on-air fundraising campaigns gives the best chance for success, PledgeLab seeks to assemble and distribute research-based tools that establish and promote best practice in on-air fundraising.

We are inspired by marketing research, and expect that methods used by radio program directors to keep listeners tuned in year-round can be applied to on-air fundraising drives as well. Watch this space for future collaborations as OnAirFundraising strives to help stations MAKE EVERY WORD COUNT.

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